2017 UPS Pulse of the Online Shopper Study

Volume 2. A Mobile Mindset

This is the second of five volumes of the 6th annual UPS Pulse of the Online Shopper™ Study. Developed in partnership with comScore and Astound Commerce, this study is designed to provide insights into online shoppers' behaviors and preferences.

  • Smartphone Dynamics

    Vast improvements in user experience have kept pace with the rapid growth and evolution of the smartphone. Find out how the optimal smartphone experience is rewarding retailers with greater satisfaction and loyalty.

  • The Utility of Smartphones

    Smartphones and the multiple tasks they can perform now play an integral role in the shopping journey. Discover how shoppers leverage this utility from accessing product information to purchasing both online and in-store.

  • The Evolving Store Experience

    Smartphone technology is transforming the in-store experience as more shoppers leverage retailer offers and information delivered via mobile device. See how the path to purchase is evolving with shopper receptivity to offers and in-store messaging.