2017 UPS Pulse of the Online Shopper Study

Volume 4. The Savvy Shoppers

This is the fourth of five volumes of the 6th annual UPS Pulse of the Online Shopper™ Study. Developed in partnership with comScore and Astound Commerce, this study is designed to provide insights into online shoppers' behaviors and preferences.

  • The Product Rules

    The demand for unique products continues to drive online shoppers in their choice of channels and retailers. Learn how product selection has become an increasingly important influence in online shopper behavior and their retailer preference.

  • Saving money matters

    Finding the best price and value continues an upward trend in importance for savvy shoppers when searching for and selecting products online. Discover how shoppers are leveraging technology and online channels to find the best deals along with key drivers in the growing appeal of membership programs.

  • Customer Profiles

    We’ve identified unique profiles of key groups based on search, browse and purchase behavior. Discover the behaviors and preferences for these activities among Millennials, Non-Millennials, Smartphone Users and Urban Shoppers.