The buying experience you offer your customers can either make or break your business. With online shops at people’s fingertips 24/7, the customer journey needs to be flawless – and customers crave transparency every step of the way. Read our whitepaper “The importance of a fully transparent customer journey” and find out which pieces of information customers expect during their path to purchase.
As a consumer yourself, you know that full transparency along the customer journey is crucial in not only attracting and retaining new customers, but also building long-lasting relationships.
Our whitepaper details different strategies, based on global trends and local insights from our 2019 Pulse of the Online Shopper survey, making sure your customers are kept informed from the second they begin their research up to the moment they receive their package.
No more abandoned baskets: Follow simple steps like displaying total costs and product reviews by other customers, a clear and easy returns policy, and updated shipment information – it’s what keeps customers coming back!
This whitepaper is part of a three part e-commerce series and is based on the findings of our 2019 Pulse of the Online Shopper survey, which evaluates customer shopping habits from pre-purchase to post-delivery. Keep an eye out for the rest of the series “Customer Motivators” and “The Empowered Customer”. The study was conducted in early 2019 and is based on a PwC survey of more than 18,000 online shoppers worldwide, combining both global trends and local insights.